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Content is King, but Relationship is Revenue
...No man is an island, entire of itself; every man is a piece
of the continent, a part of the main.
Understanding these simple truths is the key to success on the internet. Developing a relationship with users is the way to get them to return again and again. Let them know that your website empowers them, and put their needs and desires ahead of your impulse to control them. No web site can be everything; all sites must connect to the rest of the web through hyperlinks to have meaning.
LinkBaton is a relationship tool for web sites. It transforms the way users interact with your site, and it changes the way your site interacts with the rest of the web. By letting users choose their own destinations for book and stock links, you empower them while increasing your ability to profit from resulting e-commerce. When one of the more than 100,000 LinkBaton users come to your site for the first time, your links will remember and welcome them. Linkbaton also gives your users an easy way to browse books and stocks, and get back to your site.
Build Relationships
The LinkBaton system helps you develop a relationship with your users. When a user clicks on a book or stock LinkBaton, LinkBaton puts a thin navigation strip at the top of the user's browser window, enabling easy navigation to multiple destinations, as well as back to the originating site. Each time a user clicks on a LinkBaton, the LinkBaton system remembers what he or she likes and invisibly directs the user to a book or stock specific page at the destination they used previously.
By providing your users a branded linking tool that enhances their mobility and empowers their choice, your site adds magnetism, the power to pull the user back even when they've browsed far away.
Build Revenue
Most on-line merchants not only encourage linking to their site, they also pay referral commissions!
The LinkBaton Conductor Program for Affiliates takes care of the headaches and complexities of making affiliate links, and lets you earn affiliate revenue from multiple affiliate programs with one link. Stock sites are also beginnning to develop lucrative affiliate programs. With LinkBaton you can avoid spending the $50,000/year that an ASP quote service would cost and instead earn money! As Ben Franklin would say, a penny saved plus a penny earned is 2 pennies earned.
The conductor program has the added benefit of making your links "stickier". You can add custom graphics and back-links to integrate the LinkBaton book strip into the look of your site and to help users get back to your site from their link destination.
Learn More...
Ordinary hyperlinks take people from one web page to another. LinkBatons are "links that learn.. while you earn" about the destinations your online patrons prefer, assisting their navigation to bookstores and shopping robots. LinkBatons are simple to use on any web site, adding value through personalization. These user-friendly links generate revenue without giving your site the smack of over-commercialism.
LinkBaton is what we call an intelligent network technology, because it lets your patrons use standard web browsers with no plug-ins needed.
Today's Internet e-commerce is fueled by identification systems such as ISBN, UPC and recently, DOI. Anything that can be identified can be linked with a LinkBaton.
With over 40 years of combined experience in technology and publishing, the staff of Openly Informatics, the creators of LinkBaton, has created a truly novel technology direction for increasing sales for the publishing industry by enabling sites to increase and enhance the "user purchasing experience."
This process bolsters the "content is king" rule by allowing the information to be personal to the visitor and accomodates their need to take immediate action and purchase that "interesting" or "useful" book from the provider of their choice.
- INCREASES REVENUES: Allows users to locate (directly or indirectly) and purchase books in an online environment
- Generates revenue through affiliate programs (estimated by Forrester Research to represent approx. 21% of web site revenue)
- Promotes buying online with established retail sites, such as (B&N and Amazon)
- Increases the probability of securing sales transactions with over 20 online book sellers for users to choose from
- ADDS DYNAMIC COMPONENTS TO YOUR CONTENT: Utilizes ISBN, UPC, and DOI referencing with next generation linking technology
- Supports user preferences on returning visits and thus accelerates navigation to books and publications listed in your content
- ADDS VALUE TO YOUR CONTENT: Unique technology enhances the user "experience" while adding personal preferences
- Promotes returned visits with remembered user preferences
- DELIVERS THE TREND OF E-BUSINESS THROUGH YOUR CONTENT: According to a Business Week* article, "The population is aging and getting more educated -- two demographic trends that lead to more book buying...15% of book buying will migrate online, where... Amazon will maintain its dominant sales position." LinkBaton technology promotes this trend to faster and easier sales. Call us and see how our solution can increase your revenues (973.509.7800).
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